• LIVE PR AGENCY
    is a full service communications agency which has been providing services since 1996 in Russian fashion industry.
    video presentation
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    Watch

    is a boutique format agency

    with a focus only on fashion clients

    is a well-established agency

    with a perfect reputation

    has very high standards

    of ROI (starting from 2,5)

    is specializing in premium

    fashion segment

    is pushing digital projects

    and works with influencers

    has an outsource event team,

    so the fee does not include the maintenance of the event department if the client does not need it

    has unique connections in the celebrity world

    thanks to the owner Oxana Bondarenko

    Full-circle services

    From idea to follow-up
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    March 2019
    Monthly press-office services
    • Press releases and newsletters translation, send-out and follow-up;
    • Loyalty program for media
    • Interviews and monobrand features pitching;
    • Generation of PR materials as advertising bonuses;
    • Providing information according media requests;
    • Providing journalists with the prices for collection;
    • Initiation of special projects in media (shootings, exclusive features)
    • Press monitoring, including media value calculation;
    • Regular update of target media database;
    • Photo bank and archive creation (cut-outs, interior pictures, event pictures, catwalk pictures and look book).
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    March 2019
    PR campaign planning
    • Communications strategy;
    • Action plans;
    • Budget breakdowns.
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    March 2019
    Celebrity & Influencers management
    • Invitation for the events;
    • Product placement;
    • Loyalty program;
    • Commercial projects.
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    March 2019
    Media buying
    • Budget planning;
    • Recommendations for adv placement.
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    March 2019
    Events
    • Press days;
    • Store opening;
    • Press presentations;
    • Press-breakfasts;
    • Press-dinners;
    • Fashion shows.
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    March 2019
    Digital marketing
    • KOL’s programs;
    • Video and photo content production;
    • Cross-media projects;
    • SMM strategy.
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    March 2019
    Photo & video production
    • Location search;
    • Photographers search;
    • Models casting;
    • Styling;
    • Budgeting.

    Event production

    01
    Creative concept development
    02
    Location search
    03
    Invitation design& production
    04
    Entertainment program
    05
    Celebrities management (Russian and international)
    06
    Event logistics
    07
    Decoration
    08
    Photo and video production
    09
    Media partnerships

    Cases

    UNIQLO Tomas Maier presentation & pre-sale

    May 2018
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    May 2018
    UNIQLO Tomas Maier presentation & pre-sale

    On the upper deck in the Chaika restaurant took a place presentation and a pre-sale of UNIQLO & Tomas Maier capsule collection. Among the guests were seen such stars as Irena Ponaroshku, Ksenia Knyazeva, Lina Dembikova, as well as bloggers and editors of fashion magazines.

    May / October 2018
    Chayka Restaurant

    UNIQLO public talks in Moscow and St. Petersburg

    July 2018
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    July 2018
    UNIQLO public talks in Moscow and St. Petersburg

    UNIQLO public talks took place in Moscow and St. Petersburg in the lecture spaces of UNIQLO stores. The speakers were fashion bloggers, stylists and editors of fashion magazines, such as Valeria Dergileva, Vladimir Makarov, Igor Andreev and others.

    July 2018 – February 2019
    Atrium Shopping Center & Galereya Shopping Center

    TUMI presentation in Smirnov’s mansion and public talk

    November 2017
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    November 2017
    TUMI presentation in Smirnov’s mansion and public talk

    Popular models of Tumi accessories were presentedin a historic mansion of the XVIII century on Tverskoy Boulevard. After the presentation there was held a fascinating public talk.

    November 2017
    Smirnov’s mansion on Tverskoy Boulevard

    UNIQLO Airism yoga & Heatetch workout

    May 2018
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    May 2018
    UNIQLO Airism yoga & Heatetch workout

    As part of the Politekh Fest in Gorky Park, UNIQLO was held several open yoga master classes to represent AIRism collection. Also in Moscow and St.Petersburg were organized workout sessions in support of the Heattech collection.

    May / October 2018
    Gorky Park / Luzhniki Park & Portsevkabel Bund

    Presentation SOKOLOV jewelry in Turandot

    February 2017
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    February 2017
    Presentation SOKOLOV jewelry in Turandot

    Sokolov jewelry presentation of the SS17 collections was held in the Silver Hall of the restaurant Turandot. Among the guests — Irina Grineva, MilanaKoroleva, Evgenia Malakhova, Daria Moroz, Julia Baranovskaya and others.

    February 2017
    Turandot restaurant, Moscow

    Dinner RENE CAOVILLA at the Bolshoi restaurant

    June 2018
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    June 2018
    Dinner RENE CAOVILLA at the Bolshoi restaurant

    Where: Restaurant Bolshoi in the center of Moscow.
    When: 06/06/2018.

    The Bolshoi restaurant hosted a dinner in honor of the first archival exhibition in Russia of the oldest Italian shoe house RENE CAOVILLA.

    The guests of Edoardo Kaovilla, creative director and grandson of the brand’s creator, this evening were Oksana Bondarenko, Yana Rudkovskaya, Victoria Shelyagova, Maria Bogdanovich, Yanina Studilina, Snezhana Georgieva and others.

    and more...

    LIVE reaction

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    information.

    Team

    Oksana Bondarenko

    Agencyowner

    Maryana Platonova

    Managing director

    Dmitry Mozheitov

    Deputy managing director

    Natalia Burakova

    Account manager

    Arevik Antonyan

    Account manager

    Maria Zabolotskaya

    Account manager

    Anatoly Vorobyev

    SMM manager

    Irina Lifantyeva

    Show-room manager

    Polina Zharova

    Pr-coordinator

    Darya Petoukhova

    Pr-assistant

    Clients

    Contacts

    123022, Moscow,

    Rochdelskaya,

    15/16, 2 floor

     

    +7 (495) 785-65-11

    contact@li-lu.ru