Агентство LIVE PR | Агентство LIVE PR
  • LIVE PR AGENCY
    is a full service communications agency which has been providing services since 1996 in Russian fashion industry.
    video presentation
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    Watch

    is a boutique format agency

    with a focus only on fashion clients

    is a well-established agency

    with a perfect reputation

    has very high standards

    of ROI (starting from 2,5)

    is specializing in premium

    fashion segment

    is pushing digital projects

    and works with influencers

    has an outsource event team,

    so the fee does not include the maintenance of the event department if the client does not need it

    has unique connections in the celebrity world

    thanks to the owner Oxana Bondarenko

    Full-circle services

    From idea to follow-up
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    March 2019
    Monthly press-office services
    • Press releases and newsletters translation, send-out and follow-up;
    • Loyalty program for media
    • Interviews and monobrand features pitching;
    • Generation of PR materials as advertising bonuses;
    • Providing information according media requests;
    • Providing journalists with the prices for collection;
    • Initiation of special projects in media (shootings, exclusive features)
    • Press monitoring, including media value calculation;
    • Regular update of target media database;
    • Photo bank and archive creation (cut-outs, interior pictures, event pictures, catwalk pictures and look book).
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    March 2019
    PR campaign planning
    • Communications strategy;
    • Action plans;
    • Budget breakdowns.
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    March 2019
    Celebrity & Influencers management
    • Invitation for the events;
    • Product placement;
    • Loyalty program;
    • Commercial projects.
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    March 2019
    Media buying
    • Budget planning;
    • Recommendations for adv placement.
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    March 2019
    Events
    • Press days;
    • Store opening;
    • Press presentations;
    • Press-breakfasts;
    • Press-dinners;
    • Fashion shows.
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    March 2019
    Digital marketing
    • KOL’s programs;
    • Video and photo content production;
    • Cross-media projects;
    • SMM strategy.
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    March 2019
    Photo & video production
    • Location search;
    • Photographers search;
    • Models casting;
    • Styling;
    • Budgeting.

    Event production

    01
    Creative concept development
    02
    Location search
    03
    Invitation design& production
    04
    Entertainment program
    05
    Celebrities management (Russian and international)
    06
    Event logistics
    07
    Decoration
    08
    Photo and video production
    09
    Media partnerships

    Cases

    Dinner on the occasion of new JC monogram

    September 2019
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    September 2019
    Dinner on the occasion of new JC monogram

    Pierre Denis, CEO of Jimmy Choo, and Sandra Choi, Сreative Director, held a dinner at Buro.TSUM restaurant in honor of the opening of a pop-up store on the first floor of the TSUM, dedicated to the launch of brand’s new monogram – JC. DJ Eva Vostroknutova was responsible for the musical accompaniment of the evening, and the performance of actress Yulia Peresild was a pleasant surprise for all those present.

    The evening was attended by Olga Karput, Inga Berman, Ilona Stolie, Yana Rudkovskaya, Snezhana Georgieva, Yasmina Muratovich and many, many others.

    Christmas dinner

    January 2021
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    January 2021
    Christmas dinner

    At the end of December, Oksana Bondarenko and «Live PR Agency» had a Christmas dinner at the Sartoria Lamberti. The atmosphere was so festive, as if there was no epidemic in the world. The guests talked about their results, shared plans for 2021 and took pictures for memory

    There was a New Year’s surprise – a dessert “Message from Childhood” – tangerine, gingerbread biscuit with spruce bark, champagne mousse and Kinder surprise icing with explosive caramel. At the end, everyone, without exception, received a New Year’s gift – an exclusive T-shirt by Subterranei and Alina Tsyganova.

    Opening THE KOOPLES

    January 2021
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    January 2021
    Opening THE KOOPLES

    The first «The Kooples» store in Russia has opened in the «Aviapark» shopping center in Moscow. In addition, «The Kooples» can be ordered on the localized official website with delivery across Russia. During the event, guests were happy to take part in a photo shoot, tried the drinks and snacks.

    In the evening, there was a dinner at Remy Kitchen, which was attended by Oksana Bondarenko, Ilona Stol, Svetlana Bondarchuk and Sergey Kharchenko and many others.


    January 2021

    Presentation SOKOLOV jewelry in Turandot

    February 2017
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    February 2017
    Presentation SOKOLOV jewelry in Turandot

    Sokolov jewelry presentation of the SS17 collections was held in the Silver Hall of the restaurant Turandot. Among the guests — Irina Grineva, MilanaKoroleva, Evgenia Malakhova, Daria Moroz, Julia Baranovskaya and others.

    February 2017
    Turandot restaurant, Moscow

    TUMI presentation in Smirnov’s mansion and public talk

    November 2017
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    November 2017
    TUMI presentation in Smirnov’s mansion and public talk

    Popular models of Tumi accessories were presentedin a historic mansion of the XVIII century on Tverskoy Boulevard. After the presentation there was held a fascinating public talk.

    November 2017
    Smirnov’s mansion on Tverskoy Boulevard

    Dinner RENE CAOVILLA at the Bolshoi restaurant

    June 2018
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    June 2018
    Dinner RENE CAOVILLA at the Bolshoi restaurant

    Where: Restaurant Bolshoi in the center of Moscow.
    When: 06/06/2018.

    The Bolshoi restaurant hosted a dinner in honor of the first archival exhibition in Russia of the oldest Italian shoe house RENE CAOVILLA.

    The guests of Edoardo Kaovilla, creative director and grandson of the brand’s creator, this evening were Oksana Bondarenko, Yana Rudkovskaya, Victoria Shelyagova, Maria Bogdanovich, Yanina Studilina, Snezhana Georgieva and others.

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    Team

    Oksana Bondarenko

    Agencyowner

    Maryana Platonova

    Managing director

    Dmitry Mozheitov

    Deputy managing director

    Anastasia Ragozina

    Showroom  manager

    Irina Lifantyeva

    PR менеджер

    Clients

    Contacts

    123022, Moscow,

    Molochny Lane 1

     

    +7 495 785 62 64

    pr@live-communication.ru